Magnum Tonic Wine has renewed its contract with dancehall artiste Ding Dong who serves as an ambassador for the brand.
The J Wray and Nephew manufactured and distributed tonic wine brand, which is the highest selling of its kind from Jamaica, has been partnering with Ding Dong since October 2017.
“Last year, I wished for this partnership to continue, so to see it coming into fruition, I am very happy to be re-signing with Magnum Tonic Wine. Working with the team is effortless for me, Magnum is an energetic brand, and I deliver the same every time I step out, on stage or otherwise. It has been an amazing experience for my team and I, just being able to put our talents on display right across the Caribbean with Magnum,” an enthusiastic Ding Dong said.
“Magnum is a brand that connects with me personally and in everything that I do. It’s genuine love and I couldn’t be happier right now” he added.
Magnum’s Marketing Manager for the region, Kamal Powell also shared that he was happy that brand would be entering its 3 consecutive year of partnership with the high energy dancehall act.
“Since 2017 when we first started to work with Ding Dong, we knew immediately that this was a perfect match. We’ve had a fantastic run with him as our regional brand ambassador. The synergy between Magnum Tonic Wine and his personal brand is nothing short of a perfect cohesion, and we are elated and excited to have this partnership continue even further,” said Powell.
Powell said that Ding Dong will continue to make appearances on behalf of the brand, and be featured in branded content
The corporate and cultural partnership between both entities has seen Ding Dong appear in television and digital media commercials for the brand in several Caribbean territories, in addition to his numerous performances at several Magnum Xplosion concerts.